I'M
carolyn smuts.
SENIOR COPY MANAGER
C
I’M A WRITER WHO BELIEVES CONTENT IS KING
AND WORDS MATTER
I’m that kid who constantly had my nose in a book, and when a book wasn’t available, I’d read the back of my cereal box, the fine print in magazine ads, or the ingredients on my shampoo bottle. Turns out, that was great experience, because now I write those things.
We live in an information-dense world and I live to transcend that noise, connecting with people in a real way through words. I have over 15 years’ experience as a copywriter, business writer, and editor with the last decade spent in the beauty and personal care industry.
I’m also a beach runner, mountain hiker, grammar nerd, and general adventure-seeker in all things…especially my writing.
Experience
JAN 2022 - PRESENT
ESTEE LAUDER COMPANY
TOO FACED COSMETICS
SENIOR MANAGER, COPY
Develop high-level global strategy and oversee all marketing and creative copy to build, grow, and scale both retail and direct-to-consumer aspects of the business while acting as the unique, distinct voice of the brand and collaborating with founders and the ELC legal team to ensure both domestic and worldwide compliance.
SEPT 2020 - PRESENT
BEST VERSION MEDIA
Staff Writer
Write original monthly articles covering
the history of Orange County for up to
3 different local magazines, including Wrangler Living (Rancho Mission Viejo),
Ladera Ranch Neighbors, and South Of
The Pier (San Clemente).
JAN 2017 - OCT 2020
TOO FACED COSMETICS
Lead Copywriter
Manage a team of copywriters in a fast-paced, deadline-driven environment while acting as the unique, distinct voice of Too Faced across every aspect of the company, including but not limited to packaging, web, eComm, editorial, marketing, and sales materials.
JAN 2011 - JAN 2017
BILLION DOLLAR BROWS
Director of Global Relations / Copywriter
Maintain the voice of the brand while pushing global reach of the company, including launches in Australia, UK, Ireland, Russia, and New Zealand with high-level brand positioning and development, messaging, storytelling, voice development, product positioning, and campaign concepting.
JAN 2009 - JAN 2012
NEAD INC.
Marketing Director
Effectively communicate multiple brand marketing and product messages in an engaging, relatable, and relevant manner
for a bespoke tech company with a focus on user experience and technology guided by
an intuitive sense of what’s relevant in
the big picture.
2009-PRESENT
FREELANCE
Copywriter
Specializing in ad copy, marketing and PR materials, books, brochures, catalogs, press releases, and print collateral, with articles published on behalf of clients in Bloomberg, Self, Glamour, Better Homes and Gardens, Ultimate Motorcycling, Family Circle, The Los Angeles Times, The Orange County Register, The Ventura County Star, and the Ventura County Reporter.